Ben Borgers

“you have a lack of deadlines”

July 11, 2022

There’s this tweet I came across a while ago:

i guarantee you have a lot more ideas in you than you think.

you don't have a lack of ideas, you have a lack of deadlines.

I think that’s one of the biggest things I’ve learned by writing daily blog posts. That setting a deadline cadence that feels just out of reach actually forces you to stretch yourself to reach it. And over time, if you keep doing it, it becomes easier.

Having to write a post each day stretches me to find ideas where I would’ve normally not found any. It makes me look at parts of life that I usually observe from inside my head and to make those thoughts tangible.

When it’s just me against a deadline that’s coming that day, the only way to beat that deadline is to be creative and to think of something. Not every idea that’s forced out is a good one, but you have a lot more ideas than you think, and some of them are bound to be decent.

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