Why Do We Still Use Snapchat?
January 22, 2022
Every morning I fire up Snapchat and reply to a built-up pile of everybodyās snaps from the past 24 hours or so.
Itās a completely meaningless activity: I open up a couple dozen photos of peopleās faces, which I cannot see again after this one time so I better savor it while it lasts. Then I fire up the camera and send them back a one-off equally-boring picture of my face, as if to say āItās still there! Attached to my neck and torso and everything!ā
Why do I do this? And also, why do I have people to do this with?
Why are we all still on Snapchat? (Ian, if youāre reading this, I am aware that you have cut ties with Snapchat and therefore we are not āallā on Snapchat. I admire your resolve.)
Iāve reached deep into the depths of my heart and managed to extract a few reasons why Iām still on Snapchat. Maybe some of them resonate with you.
Letās keep in touch
There are many people who I wouldnāt have any relationship with if it werenāt for these daily showings of our close-up faces.
People I donāt text with, donāt call, but I snap. People I legitimately havenāt talked to in years, if ever in living memory. (I assure you, if you read my blog, this isnāt about you.)
But something about seeing their face every day still makes me feel like I have a relationship with them. Something is more than nothing. And to delete Snapchat, or to start ignoring their snaps, would be to break off that relationship. Thatās extremely uncomfortable.
Warm leads
In marketing thereās this idea of warm leads, which are prospects who have already shown interest in your offerings and who you have some sort of relationship with. Theyāre a lot more useful than cold leads, who donāt know who you are.
Snapchat is a mechanism for keeping relationships slightly warm.
Itās a lot easier for me to strike up a conversation within the confines of the daily face picture than to text someone completely out of the blue. It feels like the conversationās already flowing there (although, what a ridiculous notion that is), so itās more socially acceptable for me to layer additional conversation on top.
Stories
Snapchat does have a very redeeming feature for me: Private Stories!
I get to see peopleās lives, and people legitimately make their lives very entertaining (I donāt know how they do it). I love getting peopleās life updates.
Putting things about your life in a public spot where people can see if they choose to feels a lot more comfortable than telling people things individually, forcing them to listen to what you want to say. Itās kind of like what I do on this blog! My life is open here, but only if you want to look.
Streaks
Whoever invented Snapchat streaks deserves to own that company.
The idea that you need to send someone a message every day, or else this shared counter of days will go back to zero, is genius.
It feels like a shared contract with me and the other person! A shared thing weāre building up. Weāre both uninvited accountability buddies for each other.
I canāt lose those streaks. As juvenile as it sounds, it would feel irresponsible and embarrassing to lose them.
Should I delete Snapchat?
Probably.
It really doesnāt add much of anything to my life. I should probably just text people instead, and actually talk to them.
But will I delete it?
Probably not. The urge to preserve those relationships is too strong. Informing people that I havenāt talked to in years that my face is disappearing off the face of the earth is more trouble than itās worth.
So Iāll probably keep Snapchat. As is often the case, the status quo wins.
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